Matthew Comras

Takis, the spicy Mexican snack, has achieved cult status among the UK’s Gen Z population for being insanely spicy and really hard to find.

Our challenge was to advertise the launch of Takis in Aldi - the first ever supermarket in the UK to stock them - to a generation that hate advertising while keeping the brand’s cult status intact.

We knew Gen Z love drop culture: discovering the latest, cool, exclusive thing for themselves through codes, drops and word of mouth.

So we turned Takis’ scarcity into exclusivity by creating cryptic codes on interactive fly posters each revealing the date and location of the drop in Aldi.

Executions included a Spotify playlist code that revealed the drop through song titles, an NFC activated phone reveal, a what3words code, morse code and also just really, really tiny writing.

Heineken wanted to create more beer moments during Champions League football. Research showed that when friends watch matches together, they’re more likely to sink a beer or two.

For this multi award-winning campaign (Cannes Lion, Epica, IPA effectiveness) we enlisted the services of master motivator Jose Mourinho - who had a bit of time on his hands - to persuade fans to get together for the match.

The work included a 45” second launch film, hundreds of bespoke shorter films and a Mourinho chatbot.

Preconception-busting brand campaign for Renault, asking the UK to rethink the role that cars can play in our collective future.

Takis, an incredibly spicy Mexican crisp, launched in the UK at the very same time the HFSS laws were passed.

Sounds bad right? Not so! Because Takis’ brand line is Don’t Eat Takis - a warning about how spicy this snack really is - so it turns out Takis and the Government were on the same side.

This being the case we ran the first ever guerilla marketing campaign in support of the Government and its new anti-snack policy. Sort of.

As well as selling 4x as many Takis as forecasted, the campaign picked up a bronze Creative Circle and a Media Week silver.

In a world where hybrids are seen as inferior to electric cars, we needed a PR activation to make Renault's brand new hybrid, the Austral, stand out.

We put our tongue in our cheek and massively leaned into the fact it has a whopping, class leading, electric car crushing, range.

Football fans will do anything to get to the game. In fact every week up and down the country thousands of getaways take place with fans doing just that. So to kick off Renault’s three year sponsorship of Sky Sports coverage of the Premier League we made a series of Getaways starring Thierry Henry.

Each Getaway was launched in the style of a Hollywood movie complete with posters that ran in print and trailers on social.

They were designed to run as 60s and 30s and be cut down to work as the TV idents.

Webby Award winning content series starring Chabuddy G to promote and celebrate 20 years of Google Search.

P&O was losing business to cheap air travel. And we couldn’t have that could we? So we created the If It Fits billboard. A 48 sheet designed to remind you of one of the worst things about flying - the dreaded baggage cage - in order to highlight one of the best things about travelling by ferry - you can take as much as you want. An absolute shipload, if you will.

Heineken’s assertion was every moment of Champions League football is unmissable. But to keep the conversation going around Champions League matches we took to social to see which moments the fans thought were the most unmissable.

Every game night we took this fan chatter and turned them into data powered football highlights and these were pushed out automatically through the latest Instagram formats hours after the game.

It is now in its fourth year and has picked up data awards from Campaign, The Drum and a commendation from the Webby Awards. Amongst other things it is UEFA’s most ever shared piece of content.

Dacia wanted to evolve. They had nailed being known for being cheap (with their ‘You Do The Maths’ endline) now they wanted to be known for being cheap and good.

The ask was a brand new endline. The result was Good Thinking, a line as stripped-back, simple, disruptive and clever as one of their ingeniously affordable cars.

Mischief often gets a bad wrap, but in reality it’s how kids learn and grow, pushing boundaries and trying new things. It’s also lots of fun and what inevitably helps shape us into the people we grow up to be.

Our new creative platform, Mischief Makes Us, reassures parents that mischief is healthy and that Petits Filous gives kids the strength and energy to get up to all the mischief they want to. The campaign also reveals the lesser known translation of our name. Petits Filous means Little Rascals, proving mischief has been in our DNA from the very beginning and that mischief makes us, too.

6 second YouTube campaign for 2017/18 Champions League sponsorship.

Lotus Baby, who make the softest nappy you could ever wish to wear, wanted to relaunch with a category smashing platform to show young parents that they get them, better than any other brand. To do that we wanted to show parenting how it really is. And how it really is is really hard. So, to help give parents a break the Make Life A Little Softer platform was born.

Football fans will do anything to get to the game. In fact every week up and down the country thousands of getaways take place with fans doing just that. And to get year two of Renault’s sponsorship of Sky Sports starring Thierry Henry over the line, we had to pull off a getaway of our own.

Just before the shoot, Covid stuck. This meant no Thierry and nearly no shoot. However we rewrote and rewrote, broke the script down into five separate stories and we were one of the first shoots in London to take place post lockdown.